Our cooks are “home trained!” Then, that good home cookin’ food is rolled out on the carts by the “nicest waitresses” that can be found. The only better cheap beer in my opinion is Yuengling (if you live on the East Coast, you know what I'm talking about) If you also live on the east coast you may know of a little gas station chain called Thorntons, and they have the best deal around for Rolling Rock. 7).Here at the Hillbilly Hideaway Restaurant, "You Had to Ask: What Does the 33 on the Rolling Rock Label Stand For?" And perhaps that is the answer - after all, nothing helps sell a product like a little mystery.īarbara "prohibition superstition" Mikkelson So, the only real answer here is that no one knows the real answer. And even if someone from Rolling Rock had mistakenly approved the label design, error and all, there was no good reason why the errant '33' couldn't have been removed from the copy before the next printing. The "mistake" explanation doesn't sound terribly convincing since the printer who sets and runs off thousands of labels before providing the customer with a proof copy to approve does so at his own risk. It comes from the mountain springs to you. From the glass lined tanks of Old Latrobe we tender this premium beer for your enjoyment, as a tribute to your good taste. Thus every Rolling Rock bottle now sports the following pledge: By the time the mistake was discovered, so many labels had been printed and affixed to bottles that it would have been prohibitively expensive to scrap and replace them, therefore the mistake was retained as a permanent feature of the label. The printer to whom this wording was sent mistakenly thought the '33' was part of the copy and included it on the labels. Someone eventually came up with the 33-word pledge now in use, and to emphasize its brevity, he drew a large '33' on the paper. Based on notes and discussions with family members now dead, James Tito believes the mysterious '33' got there by accident when family members couldn't agree on the wording of a slogan to be printed on the bottle, or even whether the slogan should be long or short. The family of James Tito, one-time chief executive officer of Latrobe Brewing (makers of Rolling Rock beer) owned the brewery from the end of Prohibition until the company was sold in 1987. Though the Prohibition explanation does at first blush appear the most likely, it's possible the 33 sneaked onto the label purely by happenstance. (Many of these same reasons have been offered to explain why Walt Disney's private club at Disneyland was named Club 33.) The workers at the brewery belonged to union local number 33.It's related to the highest level status (33rd degree) attained by Freemasons.33 is journalism jargon for "end of copy." (Actually 30 is the term for this, not 33.).(It's just above the freezing point of water.) The number of letters in Rolling Rock's ingredients - water, malt, rice, hops, corn, brewer's yeast - adds up to 33.Groundhog Day is the 33rd day of the year, and they make a big fuss over that holiday in Pennsylvania.There are 33 streams feeding into the reservoir from which the brewery draws its water.The owner bet $33 on a horse (#33, of course) and bought the brewery with the proceeds in 1933.
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